Strategic Advisory

Market entry, investment strategy, economic advisory, business intelligence and public policy research — engagements that turn analysis into a decision a board can act on.

Research on its own rarely answers the question a client has. A manufacturer deciding whether to build capacity in Ghana does not need an inflation forecast. It needs to know what its input costs and currency exposure look like across a range of plausible macroeconomic paths, and which of those paths would make the investment unviable.

1. 01We begin by establishing the decision — what will be decided, by whom, on what timeline, and what would change the answer.
2. 02We build the analysis around that decision rather than around a standard report template.
3. 03We work in scenarios rather than point forecasts, because the useful output is a plan that survives being wrong.
4. 04We identify the indicators the client should monitor after the engagement ends, so the decision can be revisited as evidence changes.

• Strategic assessment addressing the defined decision
• Scenario analysis with the conditions that would signal each path
• Quantified sensitivities on the variables that determine viability
• Board or executive presentation
• A monitoring framework for the period after the engagement

• A decision framework rather than a document
• Explicit identification of what would make the strategy fail
• Independent challenge to internal assumptions
• Local market knowledge applied to a specific commercial question

• Corporates entering or expanding in West African markets
• Institutional investors developing an allocation strategy
• Government institutions and regulators
• Development organisations and multilateral programmes
• Private equity and venture funds